AI Insights · Timothy · July 2025
Top Word Puzzle Games on iOS in the US: Q2 2025
Explore the performance of the top word puzzle games on iOS in the US during Q2 2025, with insights on downloads, revenue, and active users.
During the second quarter of 2025, the top word puzzle games on iOS in the United States showcased varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at the data provided by Sensor Tower.
Word Search Explorer® by PlaySimple Games Pte Ltd saw fluctuations in its weekly downloads, starting strong with over 257K in early April, but declining to around 110K by June. Weekly revenue peaked at approximately $29K in late April before tapering off to about $23K by the end of the quarter. The game maintained a robust user base initially, with active users reaching over 420K in May, but this fell to around 277K by the quarter's end.
NYT Games: Wordle & Crossword from The New York Times Company maintained a solid revenue stream, peaking at over $1.1M in early June. Downloads were relatively stable at around 80K towards the end of the quarter. The game consistently engaged a large user base, with active users hovering around 7.3M throughout the quarter.
Connect Word Association Game by Hitapps Games LTD experienced significant growth in weekly downloads, reaching over 162K in mid-May. Revenue, although modest, showed a notable increase, especially towards the end of June with approximately $7.3K. Active users saw a steady climb, ending the quarter with over 481K.
Word Chain Puzzle by Tribom Games demonstrated a decline in downloads from an impressive 293K in early April to about 39K by the end of June. Revenue saw a similar downtrend, starting at around $33K and closing at $15K. Active users decreased steadily, with numbers falling from over 461K to around 310K.
Finally, Zen Word® - Relax Puzzle Game by Oakever Games had stable revenue, with a peak of approximately $138K in late June. Downloads started strong at 56K but dropped significantly to about 25K by the quarter's end. Active users fluctuated, peaking at over 494K in June before settling at around 399K.
For more detailed insights into these games' performances, visit Sensor Tower.
